Consumer rumors and corporate communications

Author

Susan M. Smith, The University of Montana

Year of Award

1995

Document Type

Thesis

Degree Type

Master of Business Administration (MBA)

Degree Name

Business Administration

Department or School/College

School of Business Administration

Keywords

Rumor., Corporate image., Communication in management.

Publisher

The University of Montana

Recommended Citation

Smith, Susan M., "Consumer rumors and corporate communications" (1995). Graduate Student Theses, Dissertations, & Professional Papers. 8751.
https://scholarworks.umt.edu/etd/8751