Comparative Analysis of Resident and Visitor Community Image: Gardiner, Montana

Authors

Norma P. Nickerson, The University of Montana-MissoulaFollow
Meredith S. Berry, The University of Montana-MissoulaFollow

Document Type

Report

Publisher

The Institute for Tourism and Recreation Research

Publication Date

2-1-2014

Disciplines

Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

The Institute for Tourism and Recreation Research conducted two separate studies related to the perception and image of Gardiner during 2013: Resident image and nonresident image. The resident study focused on image and quality of life as perceived by those currently living in Gardiner. That study found areas of improvements as well as what they like about their community. The nonresident study found that visitors were mostly positive about the image Gardiner portrays to the visitor and shows the amount of dollars spent in Gardiner. The purpose of this report was to compare the 18 image variables asked in both the resident and nonresident studies to understand similarities and differences in image of Gardiner by residents and nonresidents.

Keywords

community image perceptions, resident image perceptions, nonresident image perceptions, Gardiner

Comments

Research Report 2014-4

Rights

© 2014 ITRR

Recommended Citation

Nickerson, Norma P. and Berry, Meredith S., "Comparative Analysis of Resident and Visitor Community Image: Gardiner, Montana" (2014). Institute for Tourism and Recreation Research Publications. 117.
https://scholarworks.umt.edu/itrr_pubs/117