The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

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Submissions from 2023

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2022 Estimates - Nonresident Visitation, Expenditures, and Economic Contribution, Kara Grau

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2022 Resident Visitation: Yellowstone National Park & Glacier National Park, Carter Bermingham, Megan Schultz, Matthew Pettigrew, and Glenna Brown

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Applications of Travel and Tourism Research - 2023 Montana Governor's Conference, Melissa Weddell, Jim Auer, Matthew Pettigrew, and Kara Grau

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Assessing the Impact of the Yellowstone TV Series on Montana's Tourism Economy, Patrick Barkey and Melissa Weddell

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Gardiner Rodeo 2023, Gardiner, Montana, Ava Worbets and Megan Schultz

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ITRR Annual Report - 35 Years - 1987-2022, Melissa Weddell

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ITRR Presentation to Tourism Advisory Council, October 2023, Melissa Weddell

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Montana Folk Festival 2023, Butte, Montana, Ava Worbets, Hunter Tillman, and Megan Schultz

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Montana Residents: Attitudes Towards Tourism 2022 & Resident Perceptions of Community Disaster Preparedness, Carter Bermingham, Megan Schultz, Matthew Pettigrew, and Glenna Brown

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Montana Travel Experience Survey - Final Summary Report, Glenna Brown, Kara Grau, and Megan Schultz

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Montana Travel Region & Counties - Economic Contribution of 2021/2022 Averaged Nonresident Travel Spending, Kara Grau

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Montana Travel Regions & Counties - Economic Contribution of 2019/2021 Averaged Nonresident Travel Spending, Kara Grau

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Resident Participation in Outdoor Recreation: Montana Fish, Wildlife & Parks, Carter Bermingham, Megan Schultz, and Matthew Pettigrew

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Snowmobile Recreation in Western Montana, Liam Harry and Melissa Weddell

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The Event at Rebecca Farm 2023, Kalispell, Montana, Ava Worbets, Hunter Tillman, and Megan Schultz

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The Montana Travel Industry - 2022 Summary, Melissa Weddell

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Understanding Visitor Recreation Experiences on Montana's Public Lands, Kara Grau, Megan Schultz, Glenna Brown, and Melissa Weddell

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Yellowstone Harvest Festival, Livingston, Montana, Ava Worbets, Hunter Tillman, and Megan Schultz

Submissions from 2022

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2021 Nonresident Visitation, Expenditures, & Economic Impact Estimates, Kara Grau

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Dino Shindig 2022, Carter County Museum, Megan Tanner Schultz

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Montana Residents: Attitudes Towards Tourism 2021, Carter Bermingham, Megan Schultz, and Matthew Pettigrew

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Montana Travel Experience Survey, 2021 Interim Report, Kara Grau

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Montana Travel Experience Survey: Summary Report, Kara Grau

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Montana Trends: Montanans' Consumer Confidence & Expectations for Income, Travel, and Recreation, Carter Bermingham, Matthew Pettigrew, Megan Schultz, and Josh Martin

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Montana Workforce Study - 2022, Carter Bermingham, Matthew Pettigrew, Megan Schultz, and Josh Martin

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The Montana Travel Industry 2021, Melissa Weddell

Submissions from 2021

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2020 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions, Kara Grau

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2020 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Montana Public Land Use - Quarterly Montana Resident Report, Carter Bermingham, Megan Schultz, Matthew Pettigrew, and Glenna Hartman

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Montana Resident Travel Trend: 4th of July, 2021, Carter Bermingham and Megan Schultz

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Montana Resident Travel Trend: Memorial Day Weekend, 2021, Carter Bermingham and Megan Schultz

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Montana Travel Experience Survey, 2021-2022, preliminary draft, Kara Grau

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Projected Impact of Visitor Limitations in Glacier National Park, Glenna Hartman, Elena A. Bigart, and Jeremy L. Sage

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Recreate Responsibly: Montanans' Confidence & Perceptions When Recreating Outdoors, Carter Bermingham, Megan Schultz, and Matthew Pettigrew

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Residents' Attitudes Towards Tourism - 4th Quarter 2020, Carter Bermingham, Megan Schultz, and Kara Grau

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Social Media and Its Impact on Travelers to Montana, Carter Bermingham, Glenna Hartman, and Jeremy L. Sage

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The Montana Expression 2021: Resident Employment, Relocation, and Outdoor Recreation during COVID-19, Megan Schultz and Carter Bermingham

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The State of Short-Term Rentals in Montana, Elena A. Bigart, Norma P. Nickerson, Kara Grau, Glenna Hartman, Zach Jones, and Jeremy L. Sage

Submissions from 2020

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2019 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2019 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Canadian Travelers - Why they Visit Montana, Carter Bermingham, Glenna Hartman, and Norma P. Nickerson

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COVID-19 Impacts on Tourism-Related Businesses: Thoughts and Concerns, Glenna Hartman and Norma P. Nickerson

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Eastern Montana Data Growth: 2019 Initiative to Increase Data Collection, Kara Grau and Megan Schultz

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Montana Residents' Perceptions of Visitors' Behaviors: The Summer of 2020 Compared to Years Past, Carter Bermingham and Megan Schultz

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The Montana Expression 2020: Impact of COVID-19 on Montana's Tourism Related Businesses - Wave 4, Carter Bermingham, Kara Grau, and Norma P. Nickerson

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The Montana Expression 2020: Residents' Attitudes Towards Tourism, Carter Bermingham, Norma P. Nickerson, Kara Grau, and Megan Schultz

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The Montana Expression 2020: Residents’ Attitudes Towards Tourism, Glenna Hartman, Carter Bermingham, Megan Schultz, and Norma P. Nickerson

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Tourism & Its Impacts on Rural Communities: Bigfork 2019, Carter Bermingham, Glenna Hartman, and Megan Schultz

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Tourism-Related Business Owners Share Concerns & Workforce Challenges due to COVID-19 Impacts, Glenna Hartman and Kara Grau

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Tourism-Related Business Owners Speak Out About COVID-19 Impacts, Glenna Hartman and Norma P. Nickerson