Document Type
Report
Publication Date
10-2024
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
This study was conducted for MetraPark to provide insight into the characteristics of attendees of the 2024 MontanaFair. 606 attendees of the event completed the survey. Results show that 97.8% of respondents were residents of Montana, of which 93.2% were from Yellowstone County. Out-of-county respondents spent an average of 3.51 nights in Billings, reporting a total spending of $32,547.00, mostly in hotel/motel/bed and breakfasts. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.
Keywords
Survey Kit, Billings, MontanaFair
Rights
© 2024 ITRR
Recommended Citation
Bradford, Kika, Ficek, Rebekah, and Schultz, Megan. (2024). MontanaFair 2024, Billings, MT. Impact report: Event attendees, spending trends, and satisfaction levels. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 74p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons