Clark Fork River Pedal & Farm Tour, Plains, Montana

Authors

Kika Bradford
Megan Schultz
Rebekah Ficek

Document Type

Report

Publication Date

10-2024

Disciplines

Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics

Abstract

This study was conducted to provide insight into the characteristics of attendees of the 2024 Clark Fork River Pedal & Farm Tour. 43 participants completed online surveys. The 2024 Clark Fork River Pedal & Farm Tour in Plains, Montana, attracted a diverse group of visitors, with 60.5% from Montana and 39.5% from out of state. The event was the primary reason for 91.7% of attendees’ visits, and 72.7% of non-local participants stayed at least one night, averaging 2.84 nights. This led to significant spending, particularly on accommodations and dining, totaling $6,524.00. Overall satisfaction was high, with 85.7% indicating they would return next year. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.

Keywords

Survey Kit, Plains, Clark Fork River Pedal & Farm Tour

Rights

© 2024 ITRR

Recommended Citation

Bradford, Kika, Ficek, Rebekah, and Schultz, Megan. (2024). Clark Fork River Pedal & Farm Tour 2024. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 22p.