Document Type
Report
Publication Date
2-2026
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
This report presents a study exploring how film and TV show exposure influences tourism to Montana, a state long celebrated for its cinematic landscapes and Western heritage. Using data from an online survey of 311 visitors who had both watched a Montana-related production and visited a filming location in the past five years, the research examines visitor profiles, motivations, travel behaviors, spending, and perceptions.
Keywords
Film Tourism, TV Tourism, Movie, TV
Rights
© 2026 ITRR
Recommended Citation
Bradford, Kika, Bigart, Elena, Weddell, Melissa. (2026). Montana on Screen: Exploring Film Tourism in Montana. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 65p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons