NACAA AM/PIC Conference 2025, Billings, Montana

Authors

Ava Worbets
Kika Bradford
Megan Schultz

Document Type

Report

Publication Date

8-2025

Disciplines

Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics

Abstract

This study was conducted for Montana State University (Extension) to provide insight into the characteristics of attendees of the 2025 National Association County Agricultural Agent’s Annual Meeting and Professional Improvement Conference hosted in Billings, Montana. Four hundred forty-seven attendees of the event completed the survey. Results show that the majority of respondents resided outside of Montana, 95% in other US states and 1% visiting from other US Territories, only 3% of respondents were residents of Montana. Out-of-county respondents spent an average of 6.4 nights in Montana, reporting a total spending of $748,676.05, mostly in hotel/motel/bed and breakfasts and event registration fees. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.

Keywords

NACAA AM/PIC Conference, Survey Kit

Rights

© 2025 ITRR

Recommended Citation

Worbets, Ava, Bradford, Kika, and Schultz, Megan. (2025). NACAA Conference 2025, Billings, MT. Impact report: Event attendees, spending trends, and satisfaction levels. Institute for Tourism and Recreation Research. 69p.