Document Type
Report
Publication Date
11-2025
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
The purpose of this study is to generate a comprehensive overview of tourism trends in Eastern Montana by leveraging existing data sources and integrating new survey insights. By analyzing county-level statistics, regional tourism data, and U.S. Census information, the study aims to create a detailed picture of visitor demographics, trip characteristics, and community dynamics over the past five years (2018-2023). This multifaceted approach illuminates local tourism patterns, highlights key differences between counties, and allows for comparisons with the more heavily visited western regions of the state. Specific objectives include identifying who visits Eastern Montana, how they plan and experience their trips, when they travel, their lodging preferences, and their overall attitudes toward the region. Additionally, the study outlines how communities in the region have changed due to population growth and lodging tax collection. This combined methodology provides a robust understanding of the Eastern Montana visitor and offers valuable insights for stakeholders looking to support regional diversification and long-term growth.
Keywords
Eastern Montana
Rights
© 2025 ITRR
Recommended Citation
Weddell, Melissa, Hartman, Glenna, Bigart, Elena, Grau, Kara, Pettigrew, Matthew, Worbets, Ava, Morris, Sophie. (2025). The Changing Landscape of Eastern Montana: Trends and Insights 2024. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 33p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons