Document Type
Report
Publication Date
9-2025
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
This study was conducted for the Montana International Choral Festival to provide insight into the characteristics of attendees of the 2025 Montana International Choral Festival hosted in Missoula, Montana. Three hundred ninety-four attendees of the event completed the survey. Results show that the majority of respondents were relatively local, with 79% of respondents being residents of Montana and 83% of Montana respondents residing in Missoula County. Out-of-county respondents spent an average of 4.1 nights in Missoula, reporting a total spending of $100,274.00, mostly in rental home/cabin/condo, hotel/motel/bed and breakfasts, and restaurants/bars. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.
Keywords
Choral Festival, Survey Kit
Rights
© 2025 ITRR
Recommended Citation
Matz, Matthew, Worbets, Ava, Bradford, Kika, Schultz, Megan. (2025). Montana International Choral Festival 2025, Missoula County, MT. Impact report: Event attendees, spending trends, and satisfaction levels. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 34p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons