The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

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Submissions from 2012

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Montana People and Jobs: The Tourism Connection, Norma P. Nickerson

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Travel and Recreation: Stories behind the Trends, Norma p. Nickerson

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A Re-examination of Montana's Economic Impact Estimates, Norma P. Nickerson and Kara Grau

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Montana Tourism Businesses: 2011 Review and 2012 Outlook, Norma P. Nickerson and Jake Jorgenson

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Dragon Boat Festival Visitor Study: 2012, Christine Oschell

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Geotraveler Tendencies in Montana's Shoulder and Winter Seasons , Christine Oschell

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Missoula Marathon Participant Study: 2012, Christine Oschell

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Montana Folk Festival Visitor Study: 2012, Christine Oschell

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The Montana Tourism Industry: The People and the Businesses, Christine Oschell

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Assessment of the Usage of the National Geographic Greater Yellowstone MapGuide , Christine Oschell and Norma P. Nickerson

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Montana State Parks: Visitor Profile and Media Awareness, Christine Oschell and Norma P. Nickerson

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National Geographic Crown of the Continent Geotourism MapGuide Usage Assessment, Christine Oschell and Norma P. Nickerson

Submissions from 2011

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Montana Nonresident Visitor Information Center Use, Neala Fugere, Christine Oschell, and Norma Nickerson

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Climate Change & Tourism Literature Review, Norma P. Nickerson, Laura Becerra, and Phil Zumstein

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Designated Market Areas: Using Zip Codes as a Marketing Tool, Norma P. Nickerson and Jake Jorgenson

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City Council and County Commissioners: Views Regarding Montana Tourism, Norma P. Nickerson and Christine Oschell

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Montana Folk Festival Visitor Study: 2011, Christine Oschell

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Assessment of Hunter Access on Montana Private Lands, Michael Tipton and Norma P. Nickerson

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A Comparative Analysis between Knowledge and Bear Safety Information Utilization by Day Hikers in Glacier National Park, Phillip Wayne Zumstein

Submissions from 2010

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Evaluating and Comparing Montana's Geotravelers, Dylan Michael Boyle

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Statewide Vacationers to Montana: Are They Geotravelers? , Dylan Boyle and Norma P. Nickerson

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The Geotourism Handbook: A Reference and Guide for Montana Businesses, Dylan Boyle and Norma P. Nickerson

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Consumer Show Visitors - A Follow-up Survey of Show Attendees: A Case Study , Kara Grau

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Montana Nonresident Traveler Expenditure Trends: 1998-2008, Kara Grau

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Montana Nonresident Traveler Expenditure Trends: 1999-2009, Kara Grau

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Montana Nonresident Traveler Quarterly Travel Comparison: 2008, Kara Grau

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Montana Nonresident Traveler Quarterly Travel Comparison: 2009, Kara Grau

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The Economic Review of the Travel Industry in Montana: 2010 Biennial Edition, Kara Grau

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Montana Poll: 1992-2009 Resident's Attitudes Toward Tourism & 2009 Resident Prioritites , Norma P. Nickerson

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Montana Tourism: 2010 Review and 2011 Outlook, Norma P. Nickerson

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Travel and Recreation: Visitors Attractied to Open Space, Wildlife, and Character, Norma P. Nickerson

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Economic Impact and Skier Characteristics: Montana , Norma P. Nickerson and Kara Grau

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Missoula Marathon Participant Study: 2010, Christine Oschell

Submissions from 2009

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Geotourism in the Crown of the Continent: Developing and Testing the Geotourism Survey Instrument, Bertram Bynum Boley

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Big Sky Documentary Film Festival Study, Bynum Boley and Norma P. Nickerson

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Geotourism in the Crown of the Continent , Bynum Boley and Norma P. Nickerson

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Consumer Show Visitors: A Case Study , Kara Grau

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High Plains Travel and Recreation Perception Survey Results , Kara Grau

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Montana Nonresident Quarterly Travel Comparisons-Vacationers: 2008, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: 2008, Kara Grau

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Montana Nonresident Visitation Trends: 1998-2008, Kara Grau

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Montana Nonresident Visitation Trends: 1999-2009, Kara Grau

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First and Subsequent Visits to Montana: A Behavioral Analysis , Norma Nickerson and Dylan Boyle

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Montana Poll: Resident Attitudes Toward Tourism, 1992-2008 , Norma P. Nickerson

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Travel and Recreation: Outlook 2010 Concious Consumption, Norma P. Nickerson

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Nonresident Travel Patterns Between Glacier and Yellowstone National Parks, Norma P. Nickerson, Keith Bosak, and Kyla Zaret

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Tourism Outlook: 2010, Norma P. Nickerson and Kara Grau

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Park Visitors: A Summary, Christine Oschell

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Yellowstone National Park Visitors: A Seasonal Analysis, Christine Oschell

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The Development and Testing of a Relational Model of Competence in the Context of Nature-Based Tourism, Christine Marie Oschell