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Institute for Tourism and Recreation Research Publications

The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

Submissions from 2011 2011

Climate Change & Tourism Literature Review, Norma P. Nickerson, Laura Becerra, and Phil Zumstein

Designated Market Areas: Using Zip Codes as a Marketing Tool, Norma P. Nickerson and Jake Jorgenson

Montana Folk Festival Visitor Study: 2011, Christine Oschell

Montana Nonresident Visitor Information Center Use, Neala Fugere, Christine Oschell, and Norma Nickerson

Submissions from 2010 2010

Consumer Show Visitors - A Follow-up Survey of Show Attendees: A Case Study , Kara Grau

Economic Impact and Skier Characteristics: Montana , Norma P. Nickerson and Kara Grau

Evaluating and Comparing Montana's Geotravelers, Dylan Michael Boyle

Missoula Marathon Participant Study: 2010, Christine Oschell

Montana Nonresident Traveler Expenditure Trends: 1998-2008, Kara Grau

Montana Nonresident Traveler Expenditure Trends: 1999-2009, Kara Grau

Montana Nonresident Traveler Quarterly Travel Comparison: 2008, Kara Grau

Montana Nonresident Traveler Quarterly Travel Comparison: 2009, Kara Grau

Montana Poll: 1992-2009 Resident's Attitudes Toward Tourism & 2009 Resident Prioritites , Norma P. Nickerson

Montana Tourism: 2010 Review and 2011 Outlook, Norma P. Nickerson

Statewide Vacationers to Montana: Are They Geotravelers? , Dylan Boyle and Norma P. Nickerson

The Economic Review of the Travel Industry in Montana: 2010 Biennial Edition, Kara Grau

The Geotourism Handbook: A Reference and Guide for Montana Businesses, Dylan Boyle and Norma P. Nickerson

Travel and Recreation: Visitors Attractied to Open Space, Wildlife, and Character, Norma P. Nickerson

Submissions from 2009 2009

Big Sky Documentary Film Festival Study, Bynum Boley and Norma P. Nickerson

Consumer Show Visitors: A Case Study , Kara Grau

First and Subsequent Visits to Montana: A Behavioral Analysis , Norma Nickerson and Dylan Boyle

Geotourism in the Crown of the Continent , Bynum Boley and Norma P. Nickerson

Geotourism in the Crown of the Continent: Developing and Testing the Geotourism Survey Instrument, Bertram Bynum Boley

Glacier National Park Visitors: A Seasonal Analysis, Christine Oschell, Megan Tanner, and Norma P. Nickerson

High Plains Travel and Recreation Perception Survey Results , Kara Grau

Montana Nonresident Quarterly Travel Comparisons-Vacationers: 2008, Kara Grau

Montana Nonresident Traveler Expenditure Profiles: 2008, Kara Grau

Montana Nonresident Visitation Trends: 1998-2008, Kara Grau

Montana Nonresident Visitation Trends: 1999-2009, Kara Grau

Montana Poll: Resident Attitudes Toward Tourism, 1992-2008 , Norma P. Nickerson

Nonresident Travel Patterns Between Glacier and Yellowstone National Parks, Norma P. Nickerson, Keith Bosak, and Kyla Zaret

Park Visitors: A Summary, Christine Oschell

The Development and Testing of a Relational Model of Competence in the Context of Nature-Based Tourism, Christine Marie Oschell

Tourism Outlook: 2010, Norma P. Nickerson and Kara Grau

Travel and Recreation: Outlook 2010 Concious Consumption, Norma P. Nickerson

Yellowstone National Park Visitors: A Seasonal Analysis, Christine Oschell

Submissions from 2008 2008

Baseline Information for Region 1 Needs Assessments, Christine Oschell and Norma P. Nickerson

Designated Market Areas: Using Zip Codes as a Marketing Tool: 2008, Melissa Bruns-Dubois

Evel Knievel Days Visitor Study, Christine Oschell

Expenditure Profiles and Marketing Responsiveness of Nonresident Visitor Groups to Montana , Lee Rademaker and Kara Grau

Havre Community Survey, Christine Oschell

Interpretive Technology in Parks: A study of visitor experience with portable multimedia devices, Lee Gregory Rademaker

Missoula Convention and Visitors Bureau Website Evaluation, Kara Grau

Montana Nonresident Traveler Expenditure Profiles: 2007, Kara Grau

Montana Nonresident Traveler Expenditure Trends: 1997-2007, Kara Grau

Montana Nonresident Traveler Quarterly Travel Comparison: 2007, Melissa Dubois

Montana Nonresident Visitation Trends: 1997-2007, Melissa Dubois

Montana Tourism Outlook: 2009, Norma P. Nickerson, Melissa Bruns-Dubois, and Kara Grau

Montana Travel Research: 2008, Norma P. Nickerson and Melissa Bruns-Dubois

National Folk Festival Visitor Study: 2008, Christine Oschell