The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

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Submissions from 2000

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Valley County Explores Tourism Potential, Thale Dillon

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Whitehall Area Explores Tourism Potential, Thale Dillon

Submissions from 1999

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Beaverhead County Explores Tourism Potential, J. Allen Ellard, Kim McMahon, Rita J. Black, and Norma P. Nickerson

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Deer Lodge County Residents Explore Tourism Potential, J. Allen Ellard, Kim McMahon, Rita J. Black, and Norma P. Nickerson

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Missoula Case Study: Direct Impact of Visitor Spending on a Local Economy, Al Ellard, Kristin Aldred Cheek, and Norma P. Nickerson

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Montana Resident Attitudes Toward Tourism - Update: 1991-1998 , Kim McMahon

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Montana Resident Pleasure Travel, Kim McMahon, Norma P. Nickerson, and J. Allen Ellard

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Montana Vision Travel Research: 1999, Norma P. Nickerson and Kim McMahon

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Our Lady of the Rockies Tram: Marketing Plan and Ridership Estimates, Sarah Harris, Norma P. Nickerson, and Al Ellard

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Recreation Participation Patterns by Montana Residents, J. Allen Ellard, Norma P. Nickerson, and Kim McMahon

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Recreation Participation Patterns by Montana Residents, J. Allen Ellard, Norma P. Nickerson, and Kim McMahon

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Residents Speak Out About Tourism Potential of Big Horn County, J. Allen Ellard, Kim McMahon, Rita J. Black, and Norma P. Nickerson

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Rock 'n Roll Daze 1999: Visitor Characteristics and Expenditure Study, Michael A. Hamley and Norma P. Nickerson

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Tourism and the Montana Resident, Kim McMahon, Norma P. Nickerson, and J. Allen Ellard

Submissions from 1998

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A National Study of Domestic Travel: Results for Montana, Rita J. Black

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Chouteau County Community Tourism Assessment Process: Visitor Profile and Resident Attitudes, Neal Christensen

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Economic Impacts of Going-to-the-Sun Road Reconstruction: Montana and "Glacier Area" Impacts, Norma P. Nickerson and Ross E. Nickerson

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Expenditure Profiles and Marketing Responsiveness of Nonresident Visitor Groups to Montana, Kim McMahon and Kristin Aldred Cheek

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Expenditure Profiles and Marketing Responsiveness of Nonresident Visitor Groups to Montana, Kim McMahon and Kristin Aldred Cheek

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Montana Resident Attitudes Toward Tourism - Update: 1992-1997 , Norma P. Nickerson

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Montana Vision Travel Research: 1998, Norma P. Nickerson and Kim McMahon

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Nonresident Summer Travelers to Montana: Tourism Region Report, Josie Parrish and Norma P. Nickerson

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Nonresident Travel in Montana: Putting the Numbers into Context, Kristin Aldred Cheek and Rita Black

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Nonresident Winter Visitor: Comments About Montana, Paul Grant

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Preliminary Study of Resident-Nonresident Proportions in Montana Accommodations: Methodological Attempts, Kim McMahon and Norma P. Nickerson

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Resident's Opinions about Montana, Their Community, and Tourism, Norma P. Nickerson

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Toward a Sustainable Tourism and Recreation Industry in Montana: An Examination of Concepts And Industry Perceptions , Stephen F. McCool, Chuck Burgess, and Norma P. Nickerson

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Winter Nonresident Travelers to Montana: Profiles and Characteristics, Kim McMahon, Kristin Aldred Cheek, and Rita Black

Submissions from 1997

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Economic Impact of Convention and Meetings to Montana: Methodological Attempts, Rita J. Black and Paul L. Grant

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Montana Communities Explore Tourism Potential: Powder River, Laurel, and Hill Counties, Paul L. Grant, Norma P. Nickerson, and Rita J. Black

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Montana Vision Travel Research: 1997, Norma P. Nickerson and Kim McMahon

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Nonresident Summer Travelers to Montana: Market Profiles, Josie Parrish, Norma P. Nickerson, and Kim McMahon

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Nonresident Summer Travelers to Montana: Profiles and Characteristics, Josie Parrish, Norma P. Nickerson, and Kim McMahon

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The Business of Agritourism/Recreation in Montana, Rita J. Black and Norma P. Nickerson

Submissions from 1996

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1994-95 Missouri Madison Recreation Survey, R. Neil Moisey, Stephen F. McCool, and Eric Schultz

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Comparative Analysis of Madison River Recreation Use, R. Neil Moisey

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Tables of Visitor Characteristics by Recreation Site, R. Neil Moisey

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The 1996 Outlook for Travel and Tourism in Montana, Norma P. Nickerson and Neal A. Christensen

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Three Communities Explore Tourism: Glacier County, Deer Lodge, and Livingston, Neal A. Christensen and Norma P. Nickerson

Submissions from 1995

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Jobs & Wages: The Tourism Industry Dilemma, Neal A. Christensen and Norma P. Nickerson

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Opinions About Tourism Development in the Bitterroot Valley: A Survey of Residents, Nancy Lee Menning

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Opinions About Tourism Development on the Fort Belknap, Nancy Lee Menning

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Wildlife Viewing in Montana: An Overview, Nancy Lee Menning

Submissions from 1994

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A Profile of Nonresident Travelers through Missoula: Winter 1993, Justin Harris, Nancy Lee Menning, and Neal A. Christensen

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A Study of the Relationships of Tourism and Potential Impacts on Montana Counties , Neal Christensen

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The Glacier National Park Visitor Use Study, Theron A. Miller and Stephen F. McCool

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The Montana Trail Users Study, Stephen F. McCool and Justin Harris

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Winter Marketing Initiative: Missoula Convention and Visitors Bureau: Phase One Focus Group Results , Justin Harris and Nancy Lee Menning

Submissions from 1989

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An Estimate of Backcountry Day Use of Glacier National Park, Stephen F. McCool, Amy M. Braithwaite, and Katherine C. Kendall