The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

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Submissions from 2022

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Montana Trends: Montanans' Consumer Confidence & Expectations for Income, Travel, and Recreation, Carter Bermingham, Matthew Pettigrew, Megan Schultz, and Josh Martin

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Montana Workforce Study - 2022, Carter Bermingham, Matthew Pettigrew, Megan Schultz, and Josh Martin

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Montana Residents: Attitudes Towards Tourism 2021, Carter Bermingham, Megan Schultz, and Matthew Pettigrew

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2021 Nonresident Visitation, Expenditures, & Economic Impact Estimates, Kara Grau

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Montana Travel Experience Survey, 2021 Interim Report, Kara Grau

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Montana Travel Experience Survey: Summary Report, Kara Grau

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Dino Shindig 2022, Carter County Museum, Megan Tanner Schultz

Submissions from 2021

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Social Media and Its Impact on Travelers to Montana, Carter Bermingham, Glenna Hartman, and Jeremy L. Sage

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Montana Resident Travel Trend: 4th of July, 2021, Carter Bermingham and Megan Schultz

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Montana Resident Travel Trend: Memorial Day Weekend, 2021, Carter Bermingham and Megan Schultz

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Residents' Attitudes Towards Tourism - 4th Quarter 2020, Carter Bermingham, Megan Schultz, and Kara Grau

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Recreate Responsibly: Montanans' Confidence & Perceptions When Recreating Outdoors, Carter Bermingham, Megan Schultz, and Matthew Pettigrew

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Montana Public Land Use - Quarterly Montana Resident Report, Carter Bermingham, Megan Schultz, Matthew Pettigrew, and Glenna Hartman

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The State of Short-Term Rentals in Montana, Elena A. Bigart, Norma P. Nickerson, Kara Grau, Glenna Hartman, Zach Jones, and Jeremy L. Sage

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2020 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions, Kara Grau

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2020 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Montana Travel Experience Survey, 2021-2022, preliminary draft, Kara Grau

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Projected Impact of Visitor Limitations in Glacier National Park, Glenna Hartman, Elena A. Bigart, and Jeremy L. Sage

Submissions from 2020

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The Montana Expression 2020: Impact of COVID-19 on Montana's Tourism Related Businesses - Wave 4, Carter Bermingham, Kara Grau, and Norma P. Nickerson

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Canadian Travelers - Why they Visit Montana, Carter Bermingham, Glenna Hartman, and Norma P. Nickerson

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Tourism & Its Impacts on Rural Communities: Bigfork 2019, Carter Bermingham, Glenna Hartman, and Megan Schultz

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The Montana Expression 2020: Residents' Attitudes Towards Tourism, Carter Bermingham, Norma P. Nickerson, Kara Grau, and Megan Schultz

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Montana Residents' Perceptions of Visitors' Behaviors: The Summer of 2020 Compared to Years Past, Carter Bermingham and Megan Schultz

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2019 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2019 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Eastern Montana Data Growth: 2019 Initiative to Increase Data Collection, Kara Grau and Megan Schultz

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The Montana Expression 2020: Residents’ Attitudes Towards Tourism, Glenna Hartman, Carter Bermingham, Megan Schultz, and Norma P. Nickerson

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Tourism-Related Business Owners Share Concerns & Workforce Challenges due to COVID-19 Impacts, Glenna Hartman and Kara Grau

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COVID-19 Impacts on Tourism-Related Businesses: Thoughts and Concerns, Glenna Hartman and Norma P. Nickerson

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Tourism-Related Business Owners Speak Out About COVID-19 Impacts, Glenna Hartman and Norma P. Nickerson

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Upper Yellowstone River Monitoring, Norma P. Nickerson and Kara Grau

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Using Tourism to Recruit New Business: Tourism’s Role in Economic Development, Jeremy L. Sage

Submissions from 2019

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Tourism & Its Impacts on Rural Communities: Deer Lodge 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: Lima, Montana 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: Thompson Falls 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: White Sulphur Springs 2018, Carter Bermingham, Norma P. Nickerson, and Megan Schultz

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Tourism & Its Impacts on Rural Communities: Shelby 2018, Carter Bermingham, Iree Wheeler, and Norma P. Nickerson

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2018 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2018 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Montana Folk Festival 2019, Glenna Hartman, Carter Bermingham, and Megan Schultz

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Yellowstone National Park Visitor Study Executive Summary, Jake Jorgenson, Jeremy Sage, Norma Nickerson, Carter Bermingham, Otak Inc., and Christina White

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Yellowstone National Park Visitor Study Report, Jake Jorgenson, Jeremy Sage, Norma Nickerson, Carter Bermingham, Mandi Roberts, and Christina White

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Repeat Visitors - Assessing Motivations for Return Visits and the Influence of Previous Visits to Montana, Norma P. Nickerson, Carter Bermingham, and Kara Grau

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2019 Outlook & 2018 Trends: Montana Annual Tourism Business Survey, Norma P. Nickerson, Kara Grau, and Jeremy L. Sage

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Motorcycle Touring in Montana: A Market Analysis, Norma P. Nickerson, Kara Grau, Jeremy L. Sage, and Carter Bermingham

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The Economic Review of the Travel Industry in Montana, 2018 Edition, Norma P. Nickerson, Jeremy L. Sage, Kara Grau, and Megan Schultz

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Montana Trends: Montanans' Consumer Confidence: Expectations for Income, Travel, and Recreation, Norma P. Nickerson and Megan Schultz

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Montana Trends: Travel and Recreation, Norma P. Nickerson, Megan Schultz, and Kara Grau

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Economics and Characteristics of Alpine Skiing in Montana - 2018-2019 Ski Season, Jeremy L. Sage

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Indian Country Cultural and Heritage Tourism, Jeremy L. Sage, Iree Wheeler, and Norma P. Nickerson