Document Type
Report
Publication Date
10-2025
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
This study was conducted for the Montana Folk Festival to provide insight into the characteristics of attendees of the 2025 Montana Folk Festival. 968 attendees from the event completed the survey. Results show that 80% of respondents were residents of Montana, of which 37% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 4.5 nights in Montana, reporting a total spending of $263,194.25, mostly in hotel/motel/bed and breakfasts and restaurants/bars. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.
Keywords
Montana Folk Festival, Survey Kit
Rights
© 2025 ITRR
Recommended Citation
Baer, Rachel, Worbets, Ava, Bradford, Kika, and Schultz, Megan. (2025). Montana Folk Festival 2025. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 81p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons