Document Type

Report

Publisher

The Institute for Tourism and Recreation Research

Publication Date

9-1-2010

Disciplines

Business | Economics | Leisure Studies | Marketing | Recreation Business | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

The handbook includes a basic background on geotourism, why it is beneficial to local residents and businesses, and what geotravelers are looking for when visiting the state. The handbook provides links to organizations and businesses who provide assistance and suggestions to the business owner on how to become a geotraveler business. Employees and business owners will be able to grasp the concept and take steps to become part of the comprehensive geo-management and marketing strategy which has been facilitated by the Montana Office of Tourism.

Keywords

geotourism, geotourism handbook, National Geographic Center for Sustainable Destinations, geotravelers, geotourism business, geotourism marketing

Comments

Research Report 2010-6

Rights

© 2010 ITRR

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