Montana State Parks: Visitor Profile and Media Awareness

Authors

Christine Oschell, The University of Montana-MissoulaFollow
Norma P. Nickerson, The Institute for Tourism and Recreation ResearchFollow

Document Type

Report

Publisher

The Institute for Tourism and Recreation Research

Publication Date

12-1-2012

Disciplines

Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

The purpose of this study was to understand resident use of Montana State Parks, the value of state parks to Montana residents, and the effect of media campaigns on state park use.

Keywords

Montana state parks, media awareness, visitor profile, visitor characteristics

Comments

Research Report 2012-9

Rights

© 2012 ITRR

Recommended Citation

Oschell, Christine and Nickerson, Norma P., "Montana State Parks: Visitor Profile and Media Awareness" (2012). Institute for Tourism and Recreation Research Publications. 205.
https://scholarworks.umt.edu/itrr_pubs/205