Expenditure Profiles and Marketing Responsiveness of Nonresident Visitor Groups to Montana

Authors

Kim McMahon, The University of Montana-MissoulaFollow
Kristin Aldred Cheek, The University of Montana-Missoula

Document Type

Report

Publisher

The Institute for Tourism and Recreation Research

Publication Date

9-1-1998

Disciplines

Economics | Leisure Studies | Marketing | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.

Keywords

expenditures, economic impacts, marketing responsiveness, recreation travel markets, spending patterns, nonresident visitor groups

Comments

Technical Completion Report 98-6

Rights

© 1998 ITRR

Recommended Citation

McMahon, Kim and Cheek, Kristin Aldred, "Expenditure Profiles and Marketing Responsiveness of Nonresident Visitor Groups to Montana" (1998). Institute for Tourism and Recreation Research Publications. 221.
https://scholarworks.umt.edu/itrr_pubs/221