Analysis of Touring Cyclists: Impacts, Needs and Opportunities for Montana

Authors

Norma P. Nickerson, The University of Montana-MissoulaFollow
Jake Jorgenson, The University of Montana-MissoulaFollow
Meredith Berry, The University of Montana-MissoulaFollow
Jane Kwenye, The University of Montana-MissoulaFollow

Document Type

Report

Publisher

The Institute for Tourism and Recreaton Research

Publication Date

1-1-2014

Disciplines

Leisure Studies | Marketing | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

The purpose of this study was to understand the niche market of touring cyclists and to examine the potential for cycle tourism in the state of Montana. Results indicate a strong potential for cycle tourism in the state of Montana. Multi-day cyclists are generally satisfied while in Montana, but improvements are needed. Touring cyclists fit directly in line with Montana’s geotourism marketing brand pillars.

Keywords

touring cyclists, cycling, bike tourism, cyclist spending

Comments

Research Report 2013-7. Additional Authors include Daniel Kozel and Jessica Shutz

Rights

© 2014 ITRR

Recommended Citation

Nickerson, Norma P.; Jorgenson, Jake; Berry, Meredith; and Kwenye, Jane, "Analysis of Touring Cyclists: Impacts, Needs and Opportunities for Montana" (2014). Institute for Tourism and Recreation Research Publications. 226.
https://scholarworks.umt.edu/itrr_pubs/226