Document Type

Report

Publisher

The Institute for Tourism and Recreaton Research

Publication Date

1-1-2014

Abstract

The purpose of this study was to understand the niche market of touring cyclists and to examine the potential for cycle tourism in the state of Montana. Results indicate a strong potential for cycle tourism in the state of Montana. Multi-day cyclists are generally satisfied while in Montana, but improvements are needed. Touring cyclists fit directly in line with Montana’s geotourism marketing brand pillars.

Comments

Research Report 2013-7. Additional Authors include Daniel Kozel and Jessica Shutz

Rights

© 2014 ITRR

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