Consumer Show Visitors - A Follow-up Survey of Show Attendees: A Case Study

Authors

Kara Grau, The University of Montana-MissoulaFollow

Document Type

Report

Publisher

The Institute for Tourism and Recreaton Research

Publication Date

1-1-2010

Disciplines

Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

This report highlights the results of a follow-up survey of visitors who attended the Washington Sportsmen's Show in Puyallup, WA in January, 2009. The survey was intended to gather information related to how many of the show attendees who visited a Montana Travel Region booth actually took a trip to Montana during 2009, what types of information they used in making decisions about the trip, and what they did while in Montana.

Keywords

consumer show promotions, sportsmen's show, Montana travel region booth

Comments

Research Report 2010-1

Rights

© 2010 ITRR

Recommended Citation

Grau, Kara, "Consumer Show Visitors - A Follow-up Survey of Show Attendees: A Case Study " (2010). Institute for Tourism and Recreation Research Publications. 235.
https://scholarworks.umt.edu/itrr_pubs/235