Document Type
Report
Publisher
The Institute for Tourism and Recreaton Research
Publication Date
11-1-2009
Disciplines
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
Abstract
Western Montana and the Bismarck area of North Dakota were the target areas for the Montana Office of Tourism's summer, 2009 marketing campaign highlighting Montana's High Plains, including the attractions, activities and landscape found in eastern Montana. This study evaluated the awareness of the High Plains amongst residents of these two areas and, aditionally, assessed their perceptions of the High Plains as a place to visit.
Keywords
Montana's High Plains, perceptions of High Plains, geotraveler
Rights
© 2009 ITRR
Recommended Citation
Grau, Kara, "High Plains Travel and Recreation Perception Survey Results " (2009). Institute for Tourism and Recreation Research Publications. 236.
https://scholarworks.umt.edu/itrr_pubs/236
Included in
Leisure Studies Commons, Recreation, Parks and Tourism Administration Commons, Tourism and Travel Commons
Comments
Technical Completion Report 2009-9