Document Type
Report
Publisher
The Institute for Tourism and Recreaton Research
Publication Date
6-1-2009
Disciplines
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
Abstract
Tourism marketers often have a difficult time trying to weigh the costs and benefits of exhibiting at consumer shows. What defines success at a consumer show is different for each exhibitor, so a show that has great potential for one exhibitor may not be worth the effort and expense for another. In light of this, this case study was undertaken in an effort to answer several questions about attendees of the Washington Sportsmen’s Show, held in Puyallup, Washington in January, 2009.
Keywords
consumer show promotions, sportsmen's show, Montana travel region booth
Rights
© 2009 ITRR
Recommended Citation
Grau, Kara, "Consumer Show Visitors: A Case Study " (2009). Institute for Tourism and Recreation Research Publications. 237.
https://scholarworks.umt.edu/itrr_pubs/237
Included in
Leisure Studies Commons, Recreation, Parks and Tourism Administration Commons, Tourism and Travel Commons
Comments
Research Report 2009-7