The Institute for Tourism and Recreation Research
This study was conducted for the non-profit Mainstreet Uptown Butte, to provide insight into the characteristics of attendees of the 2015 Montana Folk Festival. Paper surveys were completed by 371 attendees of the event. Results show that 75% of respondents were residents of Montana and of those Montana residents, 39% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 2.81 nights in Butte-Silver Bow County and more people spent money on motel/hotel/b&b purchases, gasoline, and restaurant/bars while visiting the area than any other spending categories. Restaurant/bar purchases received the highest total dollars spent during the event. Respondents to the survey reported a total spending of $53,281.00 in the Butte-Silver Bow County area. Results provide event organizers and Mainstreet Uptown Butte with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.