Document Type

Report

Publisher

Institute for Tourism and Recreation Research

Publication Date

10-2023

Disciplines

Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics

Abstract

This study was conducted for the non-profit Mainstreet Uptown Butte to provide insight into the characteristics of attendees of the 2023 Montana Folk Festival. Paper surveys were completed by 860 attendees of the event. Results show that 82% of respondents were residents of Montana, and of those Montana residents, 45% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 3.43 nights in Butte-Silver Bow County and more people spent money on restaurants/bars and hotel/motel while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $199,074.00 in the Butte-Silver Bow County area. Results provide event organizers and Mainstreet Uptown Butte with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.

Keywords

Survey Kit, Folk Festival

Rights

© 2023 ITRR

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