Document Type
Report
Publication Date
10-2026
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
This study was conducted for Little Bighorn Days to provide insight into the characteristics of attendees of the 2026 Little Bighorn Days event hosted in Hardin, Montana. Seventy attendees of the event completed the survey. Results show that the majority of respondents were Montana residents, with 66% residing in Montana and 85% of Montana respondents residing in Big Horn County. Respondents from outside Big Horn County spent an average of five nights in Montana and reported a total spending of $24,994.00, with the highest expenditures occurring in hotel/motel/bed and breakfasts, restaurants/bars, retail goods/services, and gasoline/diesel. Overall, attendees reported high levels of satisfaction with the event, particularly with the location, event staff, organization, and cleanliness. Results provide event organizers with useful data for future event planning, event marketing and promotion, community engagement, and understanding the economic contributions associated with Little Bighorn Days.
Keywords
Little Bighorn Days, Survey Kit
Rights
© 2026 ITRR
Recommended Citation
Keinath-Lopez, Emma. (2026). Little Bighorn Days 2026. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 20p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons