The Department of Management and Marketing at the University of Montana aims to provide a professional education environment that fosters excellence in management, marketing, and international business. Research and creative scholarship by the faculty from the Department of Management and Marketing at the University of Montana includes studies into sports marketing, marketing and sales management, analytical storytelling; marketing analytics, and advertising and promotion effectiveness.

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Submissions from 2002

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Leveraging Internet Technologies In B2B Relationships, Sandy D. Jap and Jakki J. Mohr