Year of Award
Master of Arts (MA)
Department or School/College
Department of Communication Studies
Dave Beck, Alan Sillars
Redskins, Mascots, Synecdoche, Ideographs, Equality, Native Americans
University of Montana
Indigenous Studies | Speech and Rhetorical Studies
This project looks at how synecdoche and ideographs function in the construction of competing position in the controversy surrounding the Washington Redskins mascot. I examined the rhetoric produced by both the Washington Redskins organization and its fans, as well as the rhetoric of Change the Mascot, the Oneida Indian Nation of New York and other opponents between the years of 2013 and 2015. Based in part on Moore’s (1993, 1994, 1997) argument that synecdoche and ideographs often prevent resolution and produce irreconcilable conflict, I extend this notion insofar as the controversy surrounding the Redskins mascot appears to be shifted towards opponents position of over supporters’ claims of . This project examines how synecdoche can be used as a tool by rhetors to examine the challenges made by groups in such controversies against certain synecdochal relationships. Ultimately, this project suggests potential implications for the use of synecdoche and ideographs not only as tools for the skilled rhetor, but also how such theoretical perspectives may aid individuals and groups in denying the possibility of irreconcilable conflict. Furthermore, I explore what implications this project has for the larger discourse surrounding Native American mascot use including but not limited to the educational opportunities provided by the coverage of such controversies in the media.
Grimshaw, Eean, "Redskins Revisited: Competing Constructions of the Washington Redskins Mascot" (2016). Graduate Student Theses, Dissertations, & Professional Papers. 10641.
© Copyright 2016 Eean Grimshaw