Year of Award
Master of Arts (MA)
Other Degree Name/Area of Focus
Department or School/College
Dr. Stephen Yoshimura
Dr. Christina Yoshimura Dr. Lucian Gideon Conway, III
Capitalization, Positivity, Dark Side, Expectancy Violation Theory
University of Montana
Interpersonal and Small Group Communication | Social Influence and Political Communication | Social Psychology
Capitalization was first articulated by Langston (1994) to describe how individuals increase their own positivity by sharing good news with others. This study tests the idea that sometimes people share positive news with others they do not like in an attempt to savor their dissatisfaction with shared accomplishments. A fully crossed randomized 2 X 2 experiment was used to set an initial impression (positive or negative) followed by an interview procedure where the participants would disclose some recent positive event and the confederate interviewer would provide feedback (positive or negative). This procedure was used to test capitalization processes in a lab setting. Limited support for negative capitalization was found. Expectancy Violations Theory is used to describe the relationship between the initial and feedback interactions for standard and negative capitalization processes.
Anderson, Christopher Edward, "Making the Most of People We Do Not Like: Capitalizing on Negative Feedback" (2019). Graduate Student Theses, Dissertations, & Professional Papers. 11466.
Interpersonal and Small Group Communication Commons, Social Influence and Political Communication Commons, Social Psychology Commons
© Copyright 2019 Christopher Edward Anderson