Year of Award
2007
Document Type
Professional Paper
Degree Type
Master of Arts (MA)
Degree Name
Communication Studies
Department or School/College
Department of Communication Studies
Committee Chair
Betsy Wackernagel Bach
Commitee Members
Andrea Vernon, Christina Yoshimura
Keywords
crisis management, nonprofit organizations, program planning, public relations, relationship management
Publisher
University of Montana
Abstract
Public relations has become an increasingly popular topic in the nonprofit community, and the demand for developing piblic relations as a core competency has increased as well. Since many nonprofit organization have limited time and resources for developing fuull-scale public relations programs, many rely on information obtained during one-day workshops or conference presentations presented by public relations professionals who have little or no experience with the concerns of the nonprofit setting. Using a program planning model, this paper describes how nonprofit organizations can increase the capacity and effectiveness of their public relations efforts by building relationships with key stakeholders.
Recommended Citation
Gale, Megan Kate, "Public relations in nonprofit organizations: A guide to establishing public relations programs in nonprofit settings" (2007). Graduate Student Theses, Dissertations, & Professional Papers. 785.
https://scholarworks.umt.edu/etd/785
© Copyright 2007 Megan Kate Gale