Social Media Engagement for 2020 Presidential Candidates

Social Media Engagement for 2020 Presidential Candidates

Files

Download Jordan McNea's poster (967 KB)

Graduation Date

5-2020

Document Type

Capstone Project

Degree

Master of Science (MS)

Degree Name

Business Analytics

School or Department

College of Business

Abstract

Supporters of the various candidates for president use social media in wildly different ways. This project aims to create data pipelines to capture months of Reddit comments and Twitter mentions of the candidates, analyze the data using various Natural Language Processing techniques, and visualize the data with interactive dashboards.

Subject Categories

Business Analytics

Social Media Engagement for 2020 Presidential Candidates

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