Search Engine Optimization Reporting Tool
Master of Science (MS)
School or Department
College of Business
The SEO Reporting Tool (SRT) is a dynamic dashboard created for the PinPoint Local (PPL) franchise. As the owner of Digital Marketing Missoula, a PPL franchisee and purveyor of online marketing services, I embarked on this project with the intent of enhancing the value proposition of search engine optimization (SEO) to owners of small and medium sized businesses. In my own experience, effectively communicating tangible results to my SEO clients can be a challenge.
Campestre, Alexis, "Search Engine Optimization Reporting Tool" (2021). Graduate Student Portfolios, Papers, and Capstone Projects. 306.
© Copyright 2021 Alexis Campestre