Search Engine Optimization Reporting Tool

Author

Alexis Campestre

Files

Graduation Date

2021

Document Type

Capstone Project

Degree

Master of Science (MS)

Degree Name

Business Analytics

School or Department

College of Business

Abstract

The SEO Reporting Tool (SRT) is a dynamic dashboard created for the PinPoint Local (PPL) franchise. As the owner of Digital Marketing Missoula, a PPL franchisee and purveyor of online marketing services, I embarked on this project with the intent of enhancing the value proposition of search engine optimization (SEO) to owners of small and medium sized businesses. In my own experience, effectively communicating tangible results to my SEO clients can be a challenge.

Subject Categories

Business Analytics

Recommended Citation

Campestre, Alexis, "Search Engine Optimization Reporting Tool" (2021). Graduate Student Portfolios, Professional Papers, and Capstone Projects. 306.
https://scholarworks.umt.edu/grad_portfolios/306