Submittable Off-the-Shelf Plan Analysis

Author

Mary Anderson

Files

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Graduation Date

2021

Document Type

Capstone Project

Degree

Master of Science (MS)

Degree Name

Business Analytics

School or Department

College of Business

Abstract

Submittable is a SaaS platform offering a streamlined way to collect and review content of any kind. Submittable’s subscription pricing models have evolved to custom quote pricing as the company has grown. The analysis reviewed the revenue and expenses associated with 33 legacy subscription plans which are still supported but not offered to new customers, and one current plan. To propose a consolidated plan, the necessary customer retention needed to maintain revenue at various price points was analyzed.

Subject Categories

Business Analytics

Submittable Off-the-Shelf Plan Analysis

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