Small Business Online Sales Analysis

Author

Kristi Moore

Files

Graduation Date

2021

Document Type

Capstone Project

Degree

Master of Science (MS)

Degree Name

Business Analytics

School or Department

College of Business

Abstract

Kristi worked on a project for a local business doing an online sales analysis. The ultimate question most businesses have is what can impact online sales. This included looking at trends in historical sales, as well as building a model to determine which factors contribute to sales. The analysis determined the top postal codes by net sales for geographic trends. The behavior of customers in relation to returns, and whether a follow-up purchase was made was determined.

Subject Categories

Business Analytics

Recommended Citation

Moore, Kristi, "Small Business Online Sales Analysis" (2021). Graduate Student Portfolios, Professional Papers, and Capstone Projects. 315.
https://scholarworks.umt.edu/grad_portfolios/315