The Institute for Tourism and Recreation Research
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
There is a wide variety of recreation and tourism activities on farms and ranches, ranging from Fish, Wildlife and Parks Block Management to cabin rentals to horseback rides. To further understand farm and ranch recreation businesses, the Institute for Tourism and Recreation Research conducted a survey of Montana farms and ranches currently involved in tourism or recreation or thinking about starting in that field. The purpose of this investigation was to gain a clearer picture of what is currently happening on farms and ranches in terms of recreation and tourism activities, to gauge what may be happening in the near future, and to cautiously compare these finding with those of the 1997 survey to estimate how agritourism in the state may be changing.
recreation business, agritourism, agricultural tourism, country hospitality, farm recreation business, ranch recreation business, agritourism marketing, recreation marketing, working ranch, working farm, dude ranch
© 2007 ITRR
Rademaker, Lee; Nickerson, Norma P.; and Grau, Kara, "Montana's Agritourism and Recreation Business: Ten Years Later " (2007). Institute for Tourism and Recreation Research Publications. 115.