The Institute for Tourism and Recreation Research
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
The purpose of this study was to understand resident use of Montana State Parks, the value of state parks to Montana residents, and the effect of media campaigns on state park use.
Montana state parks, media awareness, visitor profile, visitor characteristics
© 2012 ITRR
Oschell, Christine and Nickerson, Norma P., "Montana State Parks: Visitor Profile and Media Awareness" (2012). Institute for Tourism and Recreation Research Publications. 205.