The Institute for Tourism and Recreaton Research
Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel
Western Montana and the Bismarck area of North Dakota were the target areas for the Montana Office of Tourism's summer, 2009 marketing campaign highlighting Montana's High Plains, including the attractions, activities and landscape found in eastern Montana. This study evaluated the awareness of the High Plains amongst residents of these two areas and, aditionally, assessed their perceptions of the High Plains as a place to visit.
Montana's High Plains, perceptions of High Plains, geotraveler
© 2009 ITRR
Grau, Kara, "High Plains Travel and Recreation Perception Survey Results " (2009). Institute for Tourism and Recreation Research Publications. 236.