The Institute for Tourism and Recreation Research
Economics | Leisure Studies | Tourism and Travel
The purpose of this study was to compare characteristics of vacationers segmented into three groups: high-spenders, mid-range spenders, and low-spenders. This report contains information comparing the similarities and differences between these three groups of vacation travelers in Montana during 2015.
Grau, Kara and Nickerson, Norma P., "A Comparison of Vacationer Spending Segments" (2016). Institute for Tourism and Recreation Research Publications. 332.