This study was conducted for Rebecca Farm to provide insight into the characteristics of attendees to the seventh annual The Event at Rebecca Farm. Paper surveys were completed by 479 attendees of the event. Results show that 54% of attendees were residents of Montana and of those 30% came from outside of Flathead County. Visitors spent an average of 5.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and at the Rebecca Farm Trade Fair while visiting the area than other spending categories. Respondents to the survey reported total spending of $330,806 in the Flathead Valley. Results provide event organizers at Rebecca Farm and the Kalispell Chamber of Commerce/CVB with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding visitor spending associated with the event.
survey kit, Rebecca Farm
Schultz, Megan, "The Event at Rebecca Farms - 2016" (2016). Institute for Tourism and Recreation Research Publications. 348.