Institute for Tourism and Recreation Research
Skier visits to Montana ski areas have seen year over year growth for the past four years and a generally positive trajectory for at least the past 30 years. This study surveyed skiers and snowboarders at 6 of Montana’s ski areas to collect information on skier demographics, characteristics, and spending behaviors. Montana ski areas as a whole are seeing increasing proportions of nonresident skiers. These skiers generated nearly $177 million in economic contribution and 1,970 jobs in the 2018/19 season.
© 2019 ITRR