Institute for Tourism and Recreation Research
Social and Behavioral Sciences
Repeat visitors are more than three fourths of all nonresident visitors to Montana. This report highlights the characteristics of Montana’s repeat visitors attempting to understand what brings them back to Montana, where they travel, and if they might explore more parts of Montana on future trips.
- Montana’s repeat visitor loves mountain-type vacations over any other type of experience for a vacation.
- Repeat visitors want both the familiar and variety while visiting Montana.
- Most repeat visitors who spent time visiting or living in Montana as a child have a high degree of love for the scenery, people, and recreation opportunities. Those childhood experiences are credited for their return trips.
Montana is unique and brings visitors back. According to repeat visitors, the scenery, access to public lands and water, and wildlife is why they come here over other destinations.
© 2019 ITRR
Nickerson, Norma P.; Bermingham, Carter; and Grau, Kara, "Repeat Visitors - Assessing Motivations for Return Visits and the Influence of Previous Visits to Montana" (2019). Institute for Tourism and Recreation Research Publications. 395.