Institute for Tourism and Recreation Research
This study was conducted for the non-profit Mainstreet Uptown Butte, to provide insight into the characteristics of attendees of the 2019 Montana Folk Festival. Paper surveys were completed by 342 attendees of the event. Results show that 55% of respondents were residents of Montana, and of those Montana residents, 18% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 3.18 nights in Butte-Silver Bow County and more people spent money on restaurants/bars and hotel/motel while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $91,436.00 in the Butte-Silver Bow County area. Results provide event organizers and Mainstreet Uptown Butte with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.
© 2019 ITRR