Institute for Tourism and Recreation Research
The purpose of this study is to unveil the additional benefits that tourism brings to the state beyond the direct spending of the visitor. To achieve this purpose, we draw on two separate survey efforts. The first, and primary, effort is an online survey of business owners and managers in Montana. The second survey is a random intercept of Montanans asking some similar questions regarding their perceived importance ratings of a variety of factors related to living in Montana and, if they own a business, to their decision to operate in the state. Quality of life, and in particular outdoor recreation and cost of living are among the most important factors contributing to business location decisions in Montana.
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