Document Type



Institute for Tourism and Recreation Research

Publication Date



Social and Behavioral Sciences


This report is the most recent summary of Montana residents and their attitudes towards tourism in the state. ITRR typically conducts this survey during the 4th quarter of each year (October, November, December). The main purpose of this study was to assess Montanans’ attitudes towards tourism in the state. More specifically, these questions were gathered to better understand how Montanans perceive their quality of life in relation to tourism, how they perceive crowding in the state and their community, and the degree to which they feel tourism in their community benefits them economically. ITRR has been asking a core set of these questions since 1992. Additionally, residents’ attitudes about visitors in Montana and their own willingness to travel within the state during COVID-19 were assessed by asking specific, COVID-19 related questions.


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