Institute for Tourism and Recreation Research
Social and Behavioral Sciences
Since 1992, ITRR has asked residents questions specific to their attitudes towards tourism during the 4th quarter of each year as a way of tracking the current trends in perception towards the industry.
This study was conducted to continue tracking the perception of the tourism industry in Montana, as well as expanding the original survey to include topics such as the perceived economic benefit tourism provides to local communities, crowding at the local community level, and the impact COVID-19 has had on residents comfort level in welcoming visitors to their community in addition to their own willingness to travel outside the state.
© 2022 ITRR
Bermingham, Carter; Schultz, Megan; and Pettigrew, Matthew, "Montana Residents: Attitudes Towards Tourism 2021" (2022). Institute for Tourism and Recreation Research Publications. 428.