Bureau of Business and Economic Research
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
The hugely successful and popular dramatic television show Yellowstone, which portrays the fictional Dutton family ranch in Montana, has sparked the interest of a worldwide audience in our state. In addition to its critical and commercial success, the show has emerged as a significant factor in the marketing of Montana, with its more than 10 million viewers treated to storylines, characters and scenery of the mountain west. How has the show’s success affected the arrival and subsequent spending of visitors to the state? A new study jointly produced by the Bureau of Business and Economic Research (BBER) and the Institute for Tourism and Recreation Research (ITRR) at the University of Montana addresses that question.
© 2023 ITRR
Barkey, Patrick and Weddell, Melissa, "Assessing the Impact of the Yellowstone TV Series on Montana's Tourism Economy" (2023). Institute for Tourism and Recreation Research Publications. 449.