Document Type
Report
Publication Date
6-2025
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
Montana’s big skies, outdoor recreation, and cultural heritage attract millions of visitors each year. However, a segment of potential travelers remains unaware and/or disengaged from the state’s tourism market. This study identifies barriers and opportunities in engaging travelers who have never been to Montana.
Keywords
Disengagement
Rights
© 2025 ITRR
Recommended Citation
Bradford, Kika, Hartman, Glenna, Pettigrew, Matthew, Weddell, Melissa. (2025). The Road to Montana: Exploring the Decision Paths to Visiting Montana. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 48p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons