Document Type

Presentation Abstract

Presentation Date

12-7-2015

Abstract

Conversation around "big data" is too often focused on sheer volume, and the technical challenges of collection. More important are recent findings that roughly 7/8 of organizations look to data as history, not as news: that they use it to document past behavior, seek opportunities for cost reduction, and justify familiar and comfortable strategies and practices. The greater value lies in building predictive tools and recommendation engines that have the power to change behavior and create new value. Peter Coffee, the global VP of Strategic Research for cloud-computing leader Salesforce, will share observations on the engagement and transformation being enabled – and the ethical and regulatory challenges being created – by 24×7 connection, 'social graph' mathematics, and a sensor-rich "Internet of Things."

Additional Details

Download attached PDF to see the presenter's slides.

Monday, December 7, 2015 at 3:10 p.m. in Gallagher Business Building 106
Refreshments at 4:00 p.m. in Davidson Honors College Lounge

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