From Mass to Force: Finding Value and Direction in Big Data

Document Type

Presentation Abstract

Presentation Date

12-9-2016

Abstract

Collection and analysis of massive data streams is today's prologue to tomorrow's disruptions. Social media have rapidly evolved from recreational novelty to strategic tool, yielding insights that are transforming everything from politics to public health -- while connected devices, processes and people generate measurements of behavior that can illuminate opportunities and enable bold initiatives. Peter Coffee, global VP for Strategic Research at Fortune-500 cloud leader salesforce.com, returns to Missoula to share with us the next chapter in the story he began with us a year ago: an update on what's becoming increasingly easy, and what's turning out to be stubbornly (even dangerously) difficult to do.

Additional Details

Friday, December 9, 2016
University of Montana, Gallagher Business Building, room GBB 123
3:00 pm

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