Oral Presentations - Session 2B: UC 327
Using Social Media as a Business-to-Business Company in All Areas of the World
Presentation Type
Presentation
Faculty Mentor’s Full Name
Emily J. Plant
Faculty Mentor’s Department
Marketing
Abstract / Artist's Statement
Business is rapidly and continually becoming more global, especially within the digital world. Tools such as social media are of particular interest to companies in attaining and retaining clients at a low cost. While companies are becoming familiar with the best practices to use in popular social media sites in the United States, there is a gap in common knowledge about the best international sites to leverage as a modern global company. This information is of increasing interest to market researchers, small businesses looking to expand their client base and even large international companies trying to increase brand loyalty. In this paper, I examine the most popular social media sites in the European Union, North America, South America, Africa, Australia and New Zealand, and Asia. For each of those regions, I determine the ideal social media site that global business-to-business (B2B) companies should utilize in order to gain an online market in that region. Sites are chosen based primarily on number of users and type of content. I also recommend the most important procedures the company should put into practice and touch on how B2B professionals can measure the outcomes of their marketing efforts.
Using Social Media as a Business-to-Business Company in All Areas of the World
UC 327
Business is rapidly and continually becoming more global, especially within the digital world. Tools such as social media are of particular interest to companies in attaining and retaining clients at a low cost. While companies are becoming familiar with the best practices to use in popular social media sites in the United States, there is a gap in common knowledge about the best international sites to leverage as a modern global company. This information is of increasing interest to market researchers, small businesses looking to expand their client base and even large international companies trying to increase brand loyalty. In this paper, I examine the most popular social media sites in the European Union, North America, South America, Africa, Australia and New Zealand, and Asia. For each of those regions, I determine the ideal social media site that global business-to-business (B2B) companies should utilize in order to gain an online market in that region. Sites are chosen based primarily on number of users and type of content. I also recommend the most important procedures the company should put into practice and touch on how B2B professionals can measure the outcomes of their marketing efforts.