Graduation Year
2015
Graduation Month
May
Document Type
Thesis
School or Department
Business School
Major
Management
Faculty Mentor Department
Business School
Faculty Mentor
Michael Braun
Subject Categories
Business Administration, Management, and Operations
Abstract
iPic is a luxury movie theater chain gaining momentum in the U.S. in recent years. This paper will cover three aspects of iPic's business model. First, iPic's Blue Ocean Strategy, and the resulting value proposition and customer segments. Second, a comparison of iPic's activity map next to competitor, Carmike Cinemas. Finally, an explanation of iPic’s ability to scale and the potential Achilles heel of its business model.
Honors College Research Project
1
Recommended Citation
Lunsford, Jordan, "iPic: A Business Model Analysis" (2015). Undergraduate Theses, Professional Papers, and Capstone Artifacts. 51.
https://scholarworks.umt.edu/utpp/51
© Copyright 2015 Jordan Lunsford