Year of Award
2004
Document Type
Thesis
Degree Type
Master of Arts (MA)
Degree Name
Communication Studies
Department or School/College
Department of Communication Studies
Committee Chair
Sara E. Hayden
Keywords
Nike (Firm), Advertising, Feminist theory, Body image, Athletic shoes, Women consumers
Recommended Citation
Lewis, Jennifer Joi, ""Just do it!"| A rhetorical criticism of Nike's "Hero" advertising campaign for women" (2004). Graduate Student Theses, Dissertations, & Professional Papers. 1427.
https://scholarworks.umt.edu/etd/1427
COinS
© Copyright 2004 Jennifer Joi Lewis